Personal information consists of "personally identifiable information"; that is, information that specifically identifies a person. Examples of personal information include a person's name, address, telephone number, e-mail address, credit card number or other account number, or information about that person's activities when directly linked to that person. Personal information also includes demographic information, such as date of birth, gender, geographic area, and preferences when such information is linked to other personally identifiable information. Personal information does not include "aggregate" information. Aggregate information is data we collect about a category or group of customers, products or services for which individual identities are not present, or from which they have been removed. Aggregate information allows us to better consider new products and services and tailor existing products and services to needs and desires of prospective customers.

As a visitor to the Site you may provide personal information to us in several ways. For example, you provide us with personal information when you: (1) register to take a SonoCalc™ tour; (2) participate in our Customer Satisfaction Survey, or any other survey administered on the Site; (3) fill out a form to request information about our products, services, or to provide us with comments or feedback, such as in our "How to Buy" or "SonoSite Solutions Assistant" portions of the Site; (4) sign up to receive E-mail Alerts; or (5) contact us by email for any reason. We collect your name, contact information (e.g., email address, postal address, and telephone number) and certain employment related information (such as company and the department or specialty in which you work) in this manner.

We also collect personal information from you if you submit a job application or resume to us via email. Personal information collected in this regard includes name, address, telephone number and email address, as well as other employment related information that you provide to us in the resume or application.

Additionally, some information is automatically collected from you on the Site, such as your computer's operating system, browser type, and IP address. This information is collected through the use of "cookies." Cookies are small files that are stored on your computer by a Web site to give you a unique identification. We use cookies on the Site to keep you logged in to the Site and to keep track of your selections from our online catalog. We treat automatically collected information as personal information if we combine it with or link it to any of the personally identifiable information mentioned above. Otherwise, it is used in the aggregate only. IP addresses are not linked to any personally identifiable information. In addition, a third-party service is used to anonymously track traffic data on the Site through the use of a cookie that is not linked to, and does not track, any personally identifiable information about users of our Site.

In general, we use personal information to process your requests and provide you with products, services or information, or to inform you about other products or services we believe may be of interest to you. For example, we use your information to deliver products or provide services you have purchased, to send you information about our products or services via email and postal mail, to improve our products and services, and to develop new products and services. When we use personal information in our internal marketing efforts, we provide you with choices (see "Choice," below). We may also receive personal information from third parties with whom we have business relationships, and may combine this information with the other personal information we maintain about you. If we do so, this Policy governs such information.

We do not sell, rent, or share personal information with third parties without your prior consent except as described in this Policy. We may share personal information with third-party vendors and distribution partners who assist us in performing internal functions necessary to operate our business. These functions may include, for example, analyzing data, providing marketing assistance, processing credit card payments, and providing requested corporate and/or product information. In all cases we limit personal information shared with our third-party vendors to information, which is necessary to carry out those functions, and we require them to keep the information confidential and to only use it for the purpose for which it was provided. We are not responsible for any additional information you provide to these third parties, however, and we encourage you to become familiar with their practices before disclosing information directly to them.

We disclose personal information to respond to legal process; to protect our rights or property, or in emergency situations that threaten the life or safety of any person. In addition, information about our customers, including personal information, may be disclosed to our successor as part of any merger, acquisition, debt financing or sale of company assets.

SonoSite systems and transducers are designed to withstand the rigors of active practices and are recognized for their reliability. And, with our total coverage warranty, customers can experience zero cost of ownership.

Our Site may contain links to other Web sites. Links from our Site to other sites or content are provided for your convenience only, and we do not have control over the content or privacy and security practices and policies of such third parties or third-party Web sites. Any personal information you provide on linked pages is provided directly to that third party and is subject to that third party’s privacy policy. We encourage you to learn about their privacy and security practices and policies before providing them with personal information.

We do not intend, and the Site is not designed, to collect information from children who are under 13 years of age. If you are under 13, you should not provide information on the Site.

We have put into place reasonable security measures in an effort to prevent loss, misuse, and alteration of information while it is under our control. We cannot, however, guarantee protection of all information against interception, misappropriation, misuse, or alteration, or that your information may be not be disclosed or accessed by accidental circumstances or by the unauthorized acts of others. If you choose to transmit information to us over the Internet, you do so at your own risk. Furthermore, we have no control over the security of other sites you might visit, interact with, or do business with.

To opt-out of receiving email communications from us, please follow the "Unsubscribe" instructions contained in the communication from us, or use the contact form. If you wish to access, modify or delete your personal information that you have provided to us, or to opt-out of receiving communications from us via mail, please use the contact form or write to us at the following address with your request:

SonoSite, Inc
Attn: Webmaster
21919 30th Drive SE
Bothell, WA 98021-3904

We will modify this Policy if our privacy practices materially change in the future. We will notify you of such changes by posting the new policy on our Site and indicating at the top of the privacy policy the date it was last updated. We encourage you to review our Policy each time you visit the Site to make sure you understand how information you provide will be used.

We welcome your feedback. If you have any comments or concerns about this Policy or would like to contact us for any reason, you may reach us via the contact form, phone at (425) 951-1200 or at the following address:

SonoSite, Inc
Attn: Webmaster
21919 30th Drive SE
Bothell, WA 98021-3904